Agency Acquisition Lab

For agency founders

You sell client acquisition. Who does yours?

The founder is the only one who can sell, and the founder is always delivering. We take prospecting off your plate entirely, and you pay for the meetings that happen.

Free pilotNo retainerNo-shows are not billedYours at day 180

For agencies with a proven offer and no time to prospect

Your calendar, this week4 booked
JS

James Smith · Techcorp

Tue 10:00

Confirmed
MC

Maria Chen · StartupHQ

Tue 15:30

Confirmed
AD

Alex Davis · CorpInc

Wed 09:00

Confirmed
SK

Sarah Kim · Northwind

Thu 11:00

Confirmed

Everything else — the maybes, the away messages, the no thanks — we dealt with.

How they get approachedTwice, properly

Email

Sent in your name, then followed up

Running
LinkedIn

LinkedIn

So your name is already familiar

Running

Replies

Every one, answered by us

Handled

Same companies, both ways, in a planned order.

23

Sending set-ups we maintain

Never shared between two clients

1,500

Email accounts we own and run

So yours never sits on a shared setup

2

Ways we reach each buyer

Email and LinkedIn, in a planned order

99 in 100

Emails reach a real person

Fewer than 1 in 100 comes back undeliverable

Measured across our own campaigns, August 2026.

What it costs

Pay for live meetings, not for effort

Most agencies bill you whether or not anything happens. We run a pilot for free, and once you are happy you pay per meeting held plus the running costs of the setup itself. If nobody turns up to a meeting, it does not go on the invoice.

  • A free pilot firstWe run the first campaign at our cost. You read the replies before you commit.
  • No retainerNothing monthly for our time, whatever happens.
  • You pay per live meetingAn agreed price for each meeting a real buyer attends.
  • Plus the running costsThe sending accounts and data the campaign needs, charged at cost.
  • No-shows are not billedIf they do not turn up, it does not go on the invoice.
  • Yours at day 180We install it in-house and train your team to run it.
This month's invoiceMeetings held only
Meetings booked18
Turned up16
No-shows2 · not billed
Monthly retainerNone
Running costsAt cost
You are billed for16 meetings + running costs

Illustrative. The pilot is free, and your price per meeting is agreed in writing first.

How we reach them

We reach your buyers where they answer

You do not have to choose between email and LinkedIn. We run both against the same target list, and every reply comes back to one place where we answer it.

Most agencies

How they get approachedOne chance

Email

The only thing running

Sent once
LinkedIn

LinkedIn

Not being used

Replies

Sitting in an inbox

Nobody answers

If they miss the email, that is the end of it.

Agency Acquisition Lab

How they get approachedTwice, properly

Email

Sent in your name, then followed up

Running
LinkedIn

LinkedIn

So your name is already familiar

Running

Replies

Every one, answered by us

Handled

Same companies, both ways, in a planned order.

How it works

Four steps, and only one of them is yours

Your involvement is one kick-off call and then approving the message. Everything after that is ours until a meeting appears in your diary.

  1. The pilot

    We run the first campaign free

    One call to agree which companies are worth talking to, then we build the list and write the messages. The pilot runs at our cost, so you can judge the replies before committing to anything.

    01 / 04

  2. Then

    You pay per meeting held

    An agreed price for each meeting a real buyer attends, plus the small running cost of the accounts and data behind it. No retainer, and no charge for a no-show.

    02 / 04

  3. Ongoing

    Meetings appear in your calendar

    We answer every reply, book the people worth meeting, and hand your team a conversation that is already under way. You approve the messages and turn up.

    03 / 04

  4. Day 180

    We install it in-house

    Now that it is proven, we set the whole thing up inside your business and train your team to run it themselves. You keep the lists, the accounts and the playbook.

    04 / 04

Free quote

Get a free quote and ROI estimate

Answer four questions to see what hitting your meetings target would be worth. Send it over and we will come back with a price in writing.

Your estimate

01.How many meetings do you want over the next 6 months?

02.What is your monthly budget?

03.What is a customer worth to you?

$

Total revenue from an average customer, not the first invoice.

04.Roughly what share of meetings turn into customers?

What that is worth

One meeting is worth, on average

$4,000

20% of $20,000 — before you pay anything for it.

Meetings over 6 months
200
Customers won at 20%
40
Your budget over 6 months
$150K
Revenue from those customers
$800K

Whatever we quote per meeting has to come in under $4,000, or it is not worth doing. That price depends on who you are going after and how hard they are to reach, so we work it out by hand and put it in writing.

Request my quote

Worked out from the numbers you entered. It is an estimate, not a forecast or a guarantee — your real close rate decides the outcome.

Compared with the alternatives

Pay for outcomes, pay for activity, or pay for effort

Billed for

Agency Acquisition Lab

Meetings held, plus running costs

Agency retainer

Every month, regardless

Hiring in-house

Every month, regardless

Who finds the companies

Agency Acquisition Lab

We do, and you approve them

Agency retainer

A bought list

Hiring in-house

Your rep, if they have time

Who writes the messages

Agency Acquisition Lab

We do, in your voice, and you sign them off

Agency retainer

A template library

Hiring in-house

Your rep, between calls

When you see results

Agency Acquisition Lab

Weeks, and the pilot costs nothing

Agency retainer

“Trust the process”

Hiring in-house

After the ramp

If you want to stop

Agency Acquisition Lab

Stop. Nothing is owed

Agency retainer

Notice period

Hiring in-house

A difficult conversation

What is left behind

Agency Acquisition Lab

A sales engine in your name, and a trained team

Agency retainer

An invoice history

Hiring in-house

A CV on a job board

What we send

Nothing we send looks like a mass email

We do not use templates with your prospect's name dropped into a gap. Each message refers to something real about that specific business, in your voice, and it is short enough that a busy person finishes it.

A mass email

New messageDeleted in 2 seconds
To[First name]
SubjectQuick question about [Company]

Hi [First name],

I noticed [Company] is growing fast. We help companies like yours and I'd love to jump on a quick call.

Are you the right person for this?

Written for that company

New messageGot a reply
ToSarah Jennings
Subjectthe Berlin warehouse

Hi Sarah,

Saw the Berlin site opened last month. A second warehouse is usually the point where your team stops being able to answer “where is my order” by hand.

Worth fifteen minutes?

An example, not a real client's email.

What your team gets

Nobody on your side sorts through replies

Replies do not arrive as a list for someone to work through. They arrive as meetings in the diary, with the full back-and-forth attached so your rep knows the story before they join.

What most agencies hand over

leads.csvTwo weeks old
ContactStatusNotes
j.smith@co.ioReplied?
m.chen@startup.coMaybecheck
a.davis@corp.com?away?
r.patel@tech.ioNo reply
s.kim@saas.co?no idea

Someone on your team now has to work through this.

What we hand over

Your calendar, this week4 booked
JS

James Smith · Techcorp

Tue 10:00

Confirmed
MC

Maria Chen · StartupHQ

Tue 15:30

Confirmed
AD

Alex Davis · CorpInc

Wed 09:00

Confirmed
SK

Sarah Kim · Northwind

Thu 11:00

Confirmed

Everything else — the maybes, the away messages, the no thanks — we dealt with.

What you keep

We are not trying to be your supplier forever

We would rather hand over something that works than hold it hostage. 180 days of us proving it, then it is yours to run.

Month six: handoverYours to keep
The list of companies and contacts
The messages that actually got replies
The email accounts, in your name
The process written down
Your team trained to run it

If you stop working with us, none of this stops working.

Questions

Before you book a call

What if it does not work?

The pilot costs you nothing, so you find that out before spending anything. Beyond it you are only billed for meetings that actually happened, plus running costs. That is the point of pricing it this way — we carry the risk of proving it works, not you.

What is the free pilot?

A first campaign we run at our own cost. You see the companies we go after, the messages we send and the replies that come back, before you have paid us anything. If you do not like what you see, that is where it ends.

How does the pricing actually work?

The first campaign runs as a free pilot, at our cost. After that you pay an agreed price for each meeting a real buyer attends, plus the small running cost of the sending accounts and data the campaign needs, charged at cost. There is no retainer for our time, and a no-show is never billed.

What counts as a qualified meeting?

Someone at a company that fits what you sell, senior enough to make or strongly influence the decision, who agreed to the meeting and attended it. We set those rules with you in writing on the first call, so there is nothing to argue about later.

How quickly does it start?

Everything on our side is already running, so the wait is list building and you approving the messages, not months of setup. Most clients are live within a couple of weeks and see the first meetings shortly after.

You sell client acquisition. We do yours, and you pay per meeting.

Tell us what you sell and who buys it. We will tell you what it would cost to book the meetings you want, and whether we think it will work.

Free pilotNo retainerNo-shows are not billedYours at day 180
Agency Acquisition Lab — Clients for agencies, per meeting